Our Services
Bespoke End-to-End Project Marketing to Maximise Sales
Expert Services for
As a project marketing and sales company, Home789 provides comprehensive services to bring your property projects to market, from strategic planning and targeted marketing to managing sales transactions. By focusing on your project’s unique strengths and aligning with market trends, Home789 ensures it reaches the right audience, maximizing both visibility and sales. Partnering with Home789 means a seamless, results-driven approach that enhances your brand and achieves your goals.
Market Research
This is the cornerstone to knowing your target market, where you’ll find them, online or off, and how to deliver the right message to make your project stand out from your competitors. We ask the right questions delivering consistency from data to delivery.
Target Market Analysis
Understanding the demographics, preferences, and needs of the ideal buyer persona is essential for tailoring marketing strategies.
Competitive Landscape
Assessing the competitive landscape, including competitor offerings, pricing, and marketing tactics, helps identify unique selling points and market positioning.
Marketing Strategy & Planning
As the experts, we stay up-to-date when it comes to real estate market trends so your project marketing campaign is relevant to changing consumer preferences and economic factors
Online Presence
Accurately predicting demand for specific property types, locations, and price points helps optimise inventory levels, pricing strategies, and marketing efforts.
Brand Creation
Inspired by your designs to deliver a dream. We don’t just create branding, we create a vision for people’s future, whether it’s people who see your development as a forever home, or an investor who can recognise the quality, value and appeal and see a strong financial future.
The Home789 approach:
Brand Identity
Developing a strong and memorable brand identity, including a unique name, logo, and tagline, that aligns with the project's positioning and target audience.
Brand Story
Crafting a compelling brand story that resonates with potential buyers, highlighting the project's unique selling points, values, and lifestyle benefits.
Brand Messaging
Developing clear and consistent brand messaging that communicates the project's key benefits and differentiates it from competitors.
Brand Experience
Creating a seamless and positive brand experience across all touchpoints, from the initial marketing materials to the sales process and post-purchase customer service.
Marketing Strategy & Planning
What does your project offer that others don’t? It’s not just about showing all the features —although that is an essential part—it’s about finding that feeling people have when they know instantly your project is what they want. The planning ensures a consistency across channels, In the right place for your target market. That’s truly bespoke
The Home789 approach:
Customer-Centric Approach
Prioritising the needs, preferences, and aspirations of the target audience throughout the marketing process.
Personalised Communication
Tailoring marketing messages and channels to resonate with specific segments of the target audience, using data-driven insights to deliver relevant content.
Transparent and Ethical Practices
Building trust and credibility by providing accurate information, clear pricing, and honest communication to foster long-term relationships with customers.
Exceptional Customer Service
Delivering outstanding customer service at every stage of the buying process, from inquiry to post-purchase building a strong brand and reputation.
Project Model Production
Home789 offers an unparalleled architecture model production service providing our clients with the sales advantage to promote their project using 3D model displays.
The Home789 approach:
Tangible Representation
A physical model provides a clear and tangible representation of the development, helping potential buyers visualize the final product.
Enhanced Understanding
Models can help explain complex architectural designs, spatial relationships, and building orientations, improving buyer comprehension.
Increased Engagement
Models create a more engaging experience, capturing attention and sparking interest.
Sales Tool
Models can be used as a powerful sales tool to close deals, especially when paired with virtual reality experiences.
Content Creation
The content is what carries the brand to the audience. We don’t just deliver content, we create emotional appeal and drive demand by positioning the project’s marketing at the centre of buyers wants and needs.
The Home789 approach:
Design
As well as being aesthetically pleasing it's consistent, particularly when combined with precise messaging.
Messaging/Copywriting
Words and ideas that appeal to the practical senses as well as the emotional. Real results across every channel from engagement to SEO, to sales.
Visual assets
From CGI and virtual reality to Aerial Maps, and more, the vision created becomes a reality to the prospective client
In person & Customer Experience
Opportunities, agents, and customer experience that's just as on-brand and on-message as all other elements
Online Presence
Creating a sense of community and excitement. Fundamental element in ensuring success in any project marketing plan is to provide the same level of quality and appeal and bring it to life with events.
The Home789 Approach:
Agent Days
From immersive experiences to expert insights and exclusive incentives, our agent days create lasting impact.
Community Events
It’s important in developing the sense of community successful residential projects need in order to increase engagement and really show how a location can be a home.
Groundbreaking
Groundbreaking ceremonies generate excitement and, put your brand on display and offer momentum to sales by letting people know the project is in the works.
Display Units
Provide a tangible representation of project, allowing potential buyers to visualize the finished product. Enhance the sales process, generate excitement, and contribute to faster sales.
Events
Combined with strong branding that’s easily recognised, presence across the right online channels from website to socials, audiences become familiar resulting in high quality leads. We’ll implement tracking across all online platforms for full transparency to ensure constant optimisation where it’s needed
The Home789 Approach:
Website development
A website that reflects the quality, beauty, lifestyle and vision, optimised to generate leads.
Organic Social Media
Leveraging Home789’s social media’s following, your project will be featured on social media with consistent messaging optimised for reach and lead generation.
Search Marketing and Paid Social Campaigns
Meta and Google Search campaigns crafted for maximum engagement combined Highly targeted to those in market in the right location
Email Marketing
Beautifully branded emails using targeted segments from the Home789 database as well as Nurture campaigns for EOIs to keep your project front of mind.
Lead Generation, Nurture and Sales Integration
Lead generation and nurturing are crucial. We don’t capture data to generate follow up on leads, we build relationships with people who are interested in making a purchase, and all communications, from online to in person are on brand.
The Home789 Approach
Nurture
Nurture campaigns integrated across platforms from email to social and collateral understand where a purchaser is in the sales process to ensure targeting at the right time.
Sales Integration
Sales and agents are integrated into every part of the process, ensuring everyone is in-sync with the sales process, including pipeline and sales conversion assistance through to post-sales customer experience.
Optimisation
Monitor campaign performance with advanced analytics, collect feedback from buyers and sales for constant optimization in order to refine and improve the marketing strategy based on performance data.
Teamlink
Our project marketing includes the ability to access TEAMLINK, a leading Real Estate SaaS Platform with AI-Driven CRM. TEAMLINK Enhances your property management with sales pipeline automation and real estate workflow solutions connecting developers agents and clients in real-time.
The Home789 Approach:
Streamlined Workflow Management
The TEAMLINK platform simplifies complex sales processes, improving efficiency and reducing administrative overhead.
Real-time Data and Inventory Management
Access real-time insights into sales performance, inventory levels, and customer data to make informed decisions.
Sales Workflow Automation
Automate repetitive tasks, such as lead generation, follow-up, and report generation, freeing up time for strategic initiatives.
AI-Driven CRM
Leverage AI-powered tools to analyze customer data, personalize interactions, and predict future behavior, leading to improved customer engagement and sales.
