HOME789 was first established in 2012 and the logo was based on HOME789’s CEO Walton Chu’s belief, that the real estate industry is not about selling a property. Rather, it’s about building the trust and representing our clients’ greatest asset to their best advantage. It is about helping clients to attain their dream home and eventually achieve financial freedom.
In addition, Walton recognised that working in real estate often requires long hours with late nights and weekend work. Walton wanted the office to have a warm and welcoming feeling, just like home where our staff members feel calm and collected.
With these thoughts, the HOME789’s logo was born.
7 symbolises rise or start, which represents the beginning of a new venture and investment.
8 symbolises growth and development, which represents the building and accumulation of an investment portfolio.
9 symbolises sustainability, which represents the goal of financial freedom and stability in the long term.
Overall, 789 represents the key steps to achieving and maintaining financial success through a property portfolio. Whereas the colour red symbolises luck within the Asian culture.
As HOME789 started to prosper and expand overseas, a revitalised logo was required for Asian clients to connect with and easily identify.
In 2014 Walton approached Miss Yiying Lu (a skillful logo brand creator), as well as Mr MD Chai (a renowned expert in Feng Shui) with the goal to create and re scope the original logo. The HOME789 logo was re-designed with the forethought of long-term success for both our company and our valued clients.
The initial idea for the logo came from Walton’s love for Chinese calligraphy. He sketched the original ancient logo word “Home”
The HOME789 logo is based on the Chinese character 家 meaning “home”. Housed within this “home” are the numbers 7, 8 and 9 which are interlinked with each other. The logo consists of three primary colour variations; orange, yellow and blue which when combined gives infinite colour combinations, symbolising a life which is colourful and vibrant.
If you look carefully at the top/roof of 家, you will see sycee (yuanbao) which symbolises the ancient currency used within China throughout the ancient century, and therefore exudes great fortune and prosperity.
With the blessing of the sycee clients will build up their financial portfolio’s step by step, consequently reaping financial freedom from their total earnings. This is the desired goal that everyone aspires to.
HOME789 always strive to improve, this can be seen from the improvement of our logo. In 2016, Home789 logo was changed to the colour red and was relaunched, launched which was received well by the public.
It signifies a pioneering spirit and contains leadership qualities. Promoting ambition and determination These are some of the qualities that are in line with HOME789’s vision.