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Project Marketing

The HOME789’s projects team provides a complete Project Marketing solution with the resources, experience and knowledge to meet your objectives. We have a track record in project sales as one of Australia’s leading agencies.

Project Marketing Highlights

  • Comprehensive marketing services and solutions for off-the-plan projects prior to completion
  • Dedicated inhouse team with expertise on how to plan, position and brand your project within the market place
  • Ability to produce marketing collateral with an inhouse design team
  • Opportunities to utilise our head office and display hubs across the Sydney metropolitan area with a dedicated showroom for off the plan projects

Details

  • Design, CGI & Advertising
  • Digital Media
  • Project positioning/branding and strategic direction
  • Development of marketing and sales strategies
  • Sales plans and information memoranda
  • Development of marketing budgets and implementation plans
  • Delivery of ‘minimum off-the-plan sales’ to meet bank requirements
  • Strategic project launch
  • 3D project model production
  • Coordination with local/overseas referral channels
  • Liaise with finance institutions & legal representatives
  • Implementation of marketing plans and tracking of sales to meet objectives
  • Managing the legal process from the initial exchange of contracts to settlement
  • Ongoing sales management
  • Construction Update
  • Settlement Coordination

Diversity of Marketing Campaigns

    Traditional Marketing

    • Press Advertising
    • Television
    • Radio
    • Telemarketing
    • Direct Email
    • Outdoor Billboard Advert

    Online Marketing

    • Social Marketing
    • Content Marketing
    • Search Engine Marketing

    Strategic Public Relationship

       Coordinate & connect with various organisations:

    • Local Communities
    • Financial Groups
    • Strategic Partners
    • Media Groups etc.

    Sales Activities

    • Road Show
    • Property Exhibitions
    • Seminars & Workshops
    • Events Sponsorship
    • Company Entertainment

Customer Segmentation

Project Model Production

CONNECTING WITH A LOCAL EXPERT